Réseau FADOQ is launching “Go Ahead, Betray Your Age, ” its campaign to debunk myths about people aged 50 and over.
For over 50 years, our organization has been active in fighting ageism and promoting the 50 and over age group’s social contributions. With this campaign, now back for a second year, we are challenging negative attitudes toward aging in an original way, while reminding people of the wide range of activities and discounts we offer.
Orchestrated by the Tam-Tam agency, the campaign will be broadcast on the major Quebec television networks. It will also appear on digital platforms and in shopping centres.
Ads for the small screen and social media
Multidisciplinary director Philippe Grenier created the two video ads for this campaign, produced by Romeo & Fils. Recognized for his cinematographic artistry, mastery of storytelling and evocative settings, he presents two 15-second clips portraying a confident, active and assertive woman and man over 50.
The country’s largest seniors’ organization hopes that this message will encourage a more positive and inclusive attitude towards people aged 50 and over. After all, there’s no shame in being older.
With its 525,000 members, Réseau FADOQ is more than ever committed to serving people aged 50 and over!Go to the campaign page